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margin-bottom: var(--space-lg);"> <span class="eyebrow">What I Do</span> <h1>Services</h1> <p style="font-size:1.1rem; color: var(--bark-mid); margin-top: 0.75rem;"> I work with STR owners, co-hosts, and small hospitality brands who want real marketing strategy and execution, not a strategy doc they have to implement themselves. Every engagement starts with a conversation about where you are and what you actually need. </p> </div> <div class="services-hub-grid"> <a href="/services/analytics-foundation/" class="service-hub-card"> <h2>Analytics & Foundation</h2> <p>Before ads or content, you need data. I set up GA4, GTM, and the tracking infrastructure that tells you what is actually happening on your site and where your guests are coming from.</p> <ul class="tag-list" aria-label="Analytics and Foundation services include"> <li class="tag">GA4 Setup</li><li class="tag">GTM</li><li class="tag">Conversion Tracking</li><li class="tag">Dashboard Reporting</li> </ul> <span class="hub-link">Learn more →</span> </a> <a href="/services/paid-social-ads/" class="service-hub-card"> <h2>Paid Social & Ads</h2> <p>Meta and Google campaigns built specifically for STR owners and co-hosts. Targeting the right guests in the right markets with honest expectations about what paid advertising can actually deliver.</p> <ul class="tag-list" aria-label="Paid Ads services include"> <li class="tag">Meta Ads</li><li class="tag">Google Ads</li><li class="tag">Campaign Strategy</li><li class="tag">STR Audience Targeting</li> </ul> <span class="hub-link">Learn more →</span> </a> <a href="/services/direct-booking-strategy/" class="service-hub-card"> <h2>Direct Booking Strategy</h2> <p>Search visibility, content strategy, and email marketing that work together to pull guests toward your property instead of Airbnb. Built for the reality of competing against OTA marketing budgets.</p> <ul class="tag-list" aria-label="Direct Booking Strategy services include"> <li class="tag">SEO</li><li class="tag">Email Marketing</li><li class="tag">Content Strategy</li><li class="tag">Direct Booking Sites</li> </ul> <span class="hub-link">Learn more →</span> </a> <a href="/services/fractional-cmo/" class="service-hub-card"> <h2>Fractional CMO</h2> <p>For STR owners and co-hosts who want a true marketing partner. I become the head of marketing for your business on a part-time basis, owning the strategy and overseeing execution. This is the highest-trust engagement I offer, and I keep the roster intentionally small.</p> <ul class="tag-list" aria-label="Fractional CMO services include"> <li class="tag">Marketing Strategy</li><li class="tag">Execution Oversight</li><li class="tag">Ongoing Partnership</li><li class="tag">Growth Planning</li> </ul> <span class="hub-link">Learn more →</span> </a> </div> </div> </section> <section class="section bg-linen-mid"> <div class="container container--narrow text-center"> <span class="eyebrow">Who I Work With</span> <h2>STR owners, co-hosts, and small hospitality brands.</h2> <p style="color: var(--bark-mid); margin-top: 0.75rem; font-size: 1rem;"> I keep my client roster small on purpose. I would rather do excellent work for a few people than average work for many. If you are managing 1 to 5 properties, building a co-hosting business, or running a small travel brand and you want a real partner, not just another vendor, that is what I am here for. </p> <a href="/contact/" class="btn btn--primary" style="margin-top: 1.5rem;" data-track="services-hub-cta">Book a Free Strategy Call</a> </div> </section> <section class="cta-banner bg-bark" aria-label="Call to action"> <div class="container cta-inner"> <div class="cta-text"> <h2>Ready to stop doing everything yourself?</h2> <p>Just because you can build your own marketing efforts doesn't mean you should. Let's talk about what delegating it could look like.</p> </div> <div class="cta-actions"> <a href="/contact/" class="btn btn--amber" data-track="services-hub-final-cta-primary">Book a Free Strategy Call</a> <a href="/about/" class="btn btn--ghost" data-track="services-hub-final-cta-secondary">About Emily</a> </div> </div> </section> </main> <footer class="site-footer" role="contentinfo"> <div class="footer-main"><div class="container footer-grid"> <div class="footer-brand"><a href="/" class="footer-logo-link" aria-label="Vineyard Sands Digital"><img src="/images/logo.png" alt="Vineyard Sands Digital" class="footer-logo-img" /></a><div class="footer-brand-text"><p class="footer-tagline">Boutique digital marketing for travel and hospitality brands.</p><p class="footer-contact"><a href="mailto:info@vineyardsands.com">info@vineyardsands.com</a></p><p class="footer-contact"><a href="tel:+12059418215">(205) 941-8215</a></p><div class="footer-social" aria-label="Social media links"><a href="#" aria-label="LinkedIn" rel="noopener noreferrer" target="_blank"><svg width="20" height="20" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true"><path d="M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z"/><rect x="2" y="9" width="4" height="12"/><circle cx="4" cy="4" r="2"/></svg></a><a href="#" aria-label="Instagram" rel="noopener noreferrer" target="_blank"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="2" y="2" width="20" height="20" rx="5" ry="5"/><path d="M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z"/><line x1="17.5" y1="6.5" x2="17.51" y2="6.5"/></svg></a></div></div></div> <nav aria-label="Services navigation"><h3 class="footer-heading">Services</h3><ul class="footer-links"><li><a href="/services/analytics-foundation/">Analytics & Foundation</a></li><li><a href="/services/paid-social-ads/">Paid Social & Ads</a></li><li><a href="/services/direct-booking-strategy/">Direct Booking Strategy</a></li><li><a href="/services/fractional-cmo/">Fractional CMO</a></li></ul></nav> <nav aria-label="Site navigation"><h3 class="footer-heading">Company</h3><ul class="footer-links"><li><a href="/about/">About</a></li><li><a href="/blog/">Blog</a></li><li><a href="/faq/">FAQ</a></li><li><a href="/contact/">Contact</a></li></ul></nav> </div></div> <div class="footer-bottom"><div class="container footer-bottom-inner"><p>© 2025 Vineyard Sands Digital. 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