Who does Vineyard Sands Digital work with?

I work with short-term rental owners managing 1 to 5 properties, co-hosts growing their management businesses, and small travel and hospitality brands who want real marketing strategy and execution, not just advice.

What does a Fractional CMO do for an STR owner?

A fractional CMO gives you senior-level marketing strategy without hiring a full-time person. For STR owners, that means building the right foundation first, then growing into paid ads, email, and content that actually drives direct bookings.

Boutique Digital Marketing for STR Owners & Co-Hosts

You built your rental business. Now let’s build the marketing foundation underneath it.

I work with STR owners, co-hosts, and small hospitality brands who are tired of doing everything themselves and want a real partner in their corner — someone who does the work with you, not just hands you a strategy doc and disappears.

Book a Free Strategy Call See What I Do

20+

Years in Digital Marketing

Small

Intentionally Boutique Client Roster

Real

Work Done — Not Just Strategy Docs

Sound familiar?

The direct booking gap

You built the site. The OTAs still get all the traffic.

You followed the advice. You set up a direct booking site. You put up photos and a description. But Airbnb and VRBO still send nearly every booking your way — which means you are paying their fees on every reservation, and they own the guest relationship.

Getting guests to find and book you directly is a marketing job. And it requires the right foundation underneath it before the other pieces can work.

See Direct Booking Strategy →

Direct booking site for a short-term rental property

The bandwidth problem

You know what you should be doing. You just do not have time to do it well.

Email marketing. Paid ads. Content strategy. Analytics. You have read the articles. You know this stuff matters. But you are already managing properties, guests, and cleaners. You cannot add a full marketing role to that list.

That is not a discipline problem. That is a resourcing problem. And the solution is not another AI tool that promises to do it for you.

See Fractional CMO →

Beach villa at sunset — the kind of property that earns more with the right marketing strategy

Let’s fix it

What I Do

Four services. One goal: bookings you own.

Analytics & Foundation

Before you spend a dollar on ads or content, you need to know where guests are coming from. I build the data infrastructure that makes every other investment smarter.

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Paid Social & Ads

Meta and Google campaigns built for STR owners, not generic businesses. Targeting real guests with honest expectations about what paid advertising can deliver.

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Direct Booking Strategy

Search, content, and email working together to pull guests toward your property. Built for the reality of competing against OTA marketing budgets, not in denial of them.

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Fractional CMO

A true marketing partner on a part-time basis. I own the strategy and oversee execution so you are free to run your business. Boutique roster — intentionally small.

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Why Vineyard Sands

20 years of digital. Zero patience for empty promises.

I spent 20 years inside major media brands learning how digital marketing actually works, from AOL Food and Southern Living to the founding team of MyRecipes.com, where I eventually became the first SEO Editor in the company's history.

I have watched the hype cycles come and go. The agencies that promise the moon and explain nothing. The tools that claim to do everything. I know what works and what just sounds good in a pitch deck. And I know that the travel and hospitality space is full of both.

I work with a small number of STR owners and co-hosts at a time, on purpose. Because doing excellent work for a few people matters more to me than doing average work for many.

More About Emily

20+ Years in Digital

2007 MyRecipes.com Founding Team

Small Intentionally Boutique Client Roster

STR Owners, Co-Hosts & Hospitality Brands

About Emily

Birmingham native. 20 years in digital. Your corner, not a vendor.

I am a Davidson College grad who spent 20 years inside major digital media brands before deciding to focus on the niche I love: travel, hospitality, and the people building beautiful businesses in that space.

I work with a small number of STR owners and co-hosts at a time, on purpose. Not a contractor who delivers work and moves on. A partner who tells you what is true, not what sounds good in a pitch.

Read My Story Book a Call

Common Questions

Quick answers.

Do you only work with STR owners?

Primarily, yes. My focus is short-term rental owners, co-hosts, and small travel and hospitality brands. That focus is intentional. I can do better work for you when I specialize.

Do you work remotely?

Yes. I am based in Birmingham, AL but work with clients across the country. Everything happens over email, video calls, and shared documents. Location is never a barrier.

How do I get started?

Book a free strategy call. We will talk through where you are, what is working, and what is not. If it makes sense to work together, we will figure out the right starting point. No hard sell, no long pitch deck.

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